Based in Copenhagen, Oh Dawn is a lifestyle label founded in 2011. Oh Dawn thrives on the diversity between their concrete surroundings and the rawness and imperfection of the Scandinavian seascape. With a peerless approach, they bring fine threads and hand cut sleds that aim to challenge the dull presumptions of surf and design. OH DAWN arises from the surf collective, Shredsled Society. They believe in classics, chaos, clean lines and lots of high quality sweat. A small band of craftsmen and creatives, they are hell bent on making quality goods that reflect this blend of opposites.