A cashmere clothing company whose product line is distinguished by superior quality materials and refinement in design. Through creativity, attention to details and a continual desire for improvement, APA gives a special appeal to style and comfort.
By striving for superior standards in primarily cashmere, APA offers contemporary luxury in everyday essentials, that are made to sustain.
Cashmere is the centerpiece of our brand. It is a beautiful natural fiber, soft, warm and resilient. To survive long and harsh winters on high plateaus of Mongolia, goats grow delicate fleece (cashmere) underneath their hair. Longer and colder the winter, the better and longer cashmere grows. In spring, animals struggle to shed the fleece and herders help them by carefully combing the cashmere off. This is a hard work always done by hand. Goats display visual signs of content and pleasure as cashmere is combed off them and that’s why Mongolians call cashmere “happy” fiber. A goat produces barely a third of the cashmere needed to knit just one pullover thus, the rarity and preciousness of this fiber known also as “soft gold”
In our designs we strive to combine the spirit of this luxurious fiber with the unexplored opportunities for cashmere to be a the cutting edge of fashion design and style. Our products are beautiful and useful, and will live in your closets for years to come.
Our customers appreciate true luxury, comfort and style. They are people who want to know where the products come from and who made them. People who care for others and care for nature. People who want to stay warm and carry on.